mypet (2021)

 

As part of my MSc Entrepreneurship dissertation project at University College London, I explored the product-market fit of a pet care app in Indonesia. I conducted interviews and used a survey to understand Indonesian pet owners and their problems better, and created an app prototype to respond to their most pressing concerns. The prototype was then tested on a small group of Indonesian pet owners to mostly positive reviews.

The app’s features include the following: online vet consultations, an in-app pet shop, pet service locators, a blog, and a forum space.

The full prototype can be accessed here.