good day studio (2021)

 

As part of a marketing traction project for the MSc Entrepreneurship course at University College London, I, along with my groupmates, created and executed a marketing plan for a business idea. The business idea, Good Day Studio, was an Indonesian online gift/merchandise shop selling products made by local artists. The ‘fake’ products and all marketing content was designed entirely by myself. I also managed the Instagram account throughout the few weeks the project was carried out.

The objective of the project was to get as many people as possible to sign up to the newsletter within 2 weeks, and with my past experience on social media, I helped lead and strategize ways to increase engagement and incentivize sign-ups for potential customers.

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One year on (March 2022), I made the business idea a reality - with some changes of course. Good Day Studio is a shop that offers a range of products designed and illustrated by myself ranging from stationery, clothing, to homeware.